Managing the Digital Enterprise | Case Study | Google (print version)

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MANAGING THE DIGITAL ENTERPRISE

CASE STUDY: GOOGLE

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About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. [Source: Google, Inc.]

Things to read:

Questions to consider:

What is the core tenet of Google's strategy to dominate the field of search engine sites?

How is Google different from other major search engines?

What is PageRank? Why might it produce more effective results from searching a large index? What are the limitations of this approach?

What kind of business model(s) does Google use?

Things to watch:

Users, Not Money: the Google Business Model
Marissa Mayer | 05.17.2006

How Does Google Actually Make Money?
Larry Page | 05.01.2002

Hungry minds:

The Google Legacy: Google Technology
Stephen E. Arnold

The Anatomy of a Large-Scale Hypertext Web Search Engine
Sergey Brin and Lawrence Page

In the news:

These books are free
Candace Lombardi | 08.30.2006

Google Newsroom

Latest news from Google

On the airwaves:

Escaping the Google Spotlight
Ann Harrison | 10.08.2005

John Battelle on 'Search' and Google's Future
David Gardner | 09.16.2005

Places to visit:

Google Labs

Google's Zeitgeist

Google Blog

Google Fight

Google's Guidelines for Webmasters

Selected trademarks applications and registrations:

GOOGLE ®
ADWORDS
GOOGLESTORE
Search real-time for U.S. trademarks.

Selected patents:

6,941,293 -- Methods and apparatus for determining equivalent descriptions for an information need.
6,934,634 -- Address geocoding.
6,754,873 -- Techniques for finding related hyperlinked documents using link-based analysis.
6,678,681 -- Information extraction from a database.
6,529,903 -- Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query.
6,526,440 -- Ranking search results by reranking the results based on local inter-connectivity.

Note: the following patents were filed by Larry Page and assigned to Stanford University. Both inventions were supported in part by the National Science Foundation grant number IRI-9411306-4. The U.S. Government has certain rights in the inventions.

6,799,176 -- Method for scoring documents in a linked database. (July 2001)
6,285,999 -- Method for node ranking in a linked database. (January 1998)

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© 2009 Michael Rappa
Page last updated: Sunday, 01-Feb-2009 15:40:20 EST