Managing the Digital Enterprise ® | Open Courseware | Professor Michael Rappa (text only version)

MANAGING THE DIGITAL ENTERPRISE

About the course: Welcome to Managing the Digital Enterprise®, an open educational resource that surveys the opportunities and challenges managers face in an increasingly digital world.

Social Networks:

Join the new Digital Enterprise social networks on Linkedin and Facebook.

Course notices:

Note to instructors.

Listen to the course podcast at the iTunes Music Store

Discussion Topics:

Introduction

Navigation

Digital Design
Web Analytics
Business Models

Digital Markets

Digital Automata

Auctions and Dynamic Pricing

Channel Conflict

Trust

Security

Privacy

Intellectual Property
Governance
Ethics

Case Studies

Podcasts

Course information:

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